About our business

Meet Georgina, founder of nousana

The story behind nousana.

Hi there! Welcome. I’m so glad you’re here.

Back in 2019, I went through a really difficult period. I started researching to make sense of things, and I never stopped. One rabbit hole led to another. Every connection I found felt like another piece of something much bigger that I was trying to figure out.

Since then, I’ve spent years looking at the world from angles that many people don’t have the time or space to explore, and testing what I’ve learned against my own mindset, behaviour, and daily life. Now I share it with people who feel like there’s more to life than they’re currently experiencing, but aren’t sure where to begin.

If you’ve ended up here, I don’t think that’s an accident. You’re exactly where you need to be.

Here’s something I’ve found to be consistently true: when you shift how you see something, everything downstream of that changes. How you think. How you behave. How you show up in conversations, relationships, decisions, all of it. It’s not dramatic or overnight. It’s gradual, and then before you know it, life is just… different.

We all hit stretches where life feels like you’re wading through treacle wearing a space suit with a couple of 20kg weights strapped to each ankle. If you know, you know. In those moments, the most useful thing isn’t motivation. It’s knowing you’re not alone, and having something practical to reach for.

nousana is built on working on who you are on the inside, and when you do, what you experience on the outside starts to shift. That’s not a slogan. It’s just what happens.

I’m on this journey too. Continuously learning, questioning, growing. My aim is to maximise what life actually feels like, for me, for the people around me, and for you.

✦

Before nousana, I was living in a nice apartment near Newcastle. On paper, I had it all: a good job, a new car and money to spare. And yet I felt empty.

So I picked up a pen and paper and began to write. Among senseless scribbles and incomplete sentences, I wrote down what I wanted out of my life. Just me and the page.

It was there, although I didn’t realise it at the time, that my love of journaling began.

The next day, I handed in my notice, gave up the apartment and the car, and booked a one-way flight to Australia, via Singapore. My travels took me through Australia and on to Thailand, then back to Australia, before I came home to the UK and moved down south.

After that much freedom, the idea of working five days a week for someone else sounded like madness. So I started working for myself.

Inspired by the Theory of Oneness, Quantum Field Theory, and a desire to help others, I am always improving my own life and providing strategies that allow others to do the same. When the COVID lockdowns began, I was living in Henley on Thames and working for myself. I was living alone and going through the darkest days of my life. There were times when it became so hard that I went home to stay with my parents for a while. The solitude was crushing, but it was during this time that I realised an imbalance in the world. Through the smoke and mirrors offered by the media and societal pressures, I set out to discover truth.

Henley-on-Thames, my second home: where I lived through some of my darkest days and some of my happiest, and where I found friends for life.

First, I considered the way in which the pandemic response was coordinated and communicated. Certain words and colours stood out to me, and I began to see patterns in the global campaign that ensued. I researched areas such as governmental and celebrity culture, the pharmaceutical and food industries, global politics, and more. Going further down the rabbit hole, I learned shocking details about AI, CRISPR, nanotech, bioengineering, religions, space, aliens, quantum physics, biology, body language, etymology, meditation, energy, sound, nutrition, and even what happens when we die – each revelation more mind-bending than the last. As I learned, I realised that my perspective of the world and the forces that rule it was like a grain of salt compared to the beach.

The solitude continued for weeks, and I continued to connect dots until I saw a picture I could no longer ignore. And so began the overhaul of my entire life. Over time, my habits, my diet, where I lived and even my body all changed. But the biggest change was in how I saw the world: I began questioning what I’d always been told, and allowing myself the freedom to investigate alternative ways of thinking, feeling and being.

Somewhere in all that solitary learning, I realised I couldn’t be the only one noticing that something wasn’t right and trying to make sense of it all. That’s where nousana began: a place for fellow seekers to explore, together.